On his 50th birthday, Brent Wallace—ridiculously handsome, painfully shy salon owner and avid fisherman—makes an offer on an old building in a northern Wisconsin town.  He plans to open several small businesses allowing him to semi-retire just minutes from his favorite fishing spot where the walleye are always biting and the resident crow keeps him company.

Unfortunately, the building’s owner, 83-year-old Grace Havisto—who has a life-sized Elvis propped on her couch and a doorbell that plays “A Hunk A Hunk A Burnin’ Love”—insists it must be re-opened as a grocery store even though the town already has one.

Her “realtor,” Dana Novicki—a pierced, tattooed, purple-haired Mensa member who dresses in thrift-store-purchased formal wear—is desperate for a sale, has clearly not read the realtor’s code of ethics, and just happens to notice Brent’s resemblance to Elvis Presley.

Once the building is his, Brent discovers that he’s not only inadvertently deceived Grace but circumstances forcing him to rely on her generosity make it difficult for him to come clean. Meanwhile Dana has become ever more annoying yet invaluable, there’s no time to fish, and the one woman he actually wants in his life will have nothing to do with him.